Chevrolet brand monitor #1

    The brand I picked is Chevrolet. The reasons I chose Chevrolet is that it is an American brand, so that I can learn the American advertisement strategies from that. It has a long history and still is a very popular brand in America and other countries. 

    Chevy caught my eyes for the first time is the Bumblebee in the movie Transformers. I had a great first impression about Bumblebee because it has a cool looking and amazing characteristics. Everyone wants a car like that.

     I found at Addictomatic.com that Chevrolet Camaro 2012 new model was exhibited on the 2011 Chicago Auto Show. Now the information and photos about ZL1 are on their official website.

    Someone mentioned on Twitter that "Who doesn't want to get their hands on one of these #Camaros!?!!" 

         Isn't it amazing?! However some people like it, some don't. 

Look some people's comments:

     Chevrolet has its own Facebook page and twitter. One of the Chevy fan said on twitter: 

    Not only Camaro, other models are catching people's eyes too. At the Super Bowl, one of the best commercials are Chevy Sonic. 

video: http://www.chevrolet.com/culture/article/superbowl-2012-sonic/

    I am going to focus on the news about Chevrolet gas saving. One of the shortage of American cars is that they don't save on gas. But American cars are safer than Japanese cars. If Chevrolet can combine the safety and saving gas together, they will expand the market easily. 

42 MPG HWY