How Amazing it is to have Communities and Twitter?

    I have been using Microsoft Windows System since I had a computer. I'm already used to it. I just started to use Mac System a couple days ago. I never imagined I could have so much trouble using my computer. I asked one of my friends who has been using Mac System for a long time for help. It turned out all the major software for Microsoft System have Mac System versions. I cannot stop thinking about how Dell saved 1 million dollars on its customer phone service by answering questions on the Internet. What I did is going online and look for answers. It was amazing that I found a big website for all Mac users. It is soft.macx.cn. You can just input keywords of your questions and search within the website. You can find an answer. I used online chatting service on Lexmark's official website to help me find a printer driver for my Mac. 

    That is what we called “Community”. I cannot stop think how rich the sources are, and how the community was built. In the Groundswell, the author mentioned several tips for create a community. “Start small, but plan for a larger presence. Reach out to your most active customers. Plan to drive traffic to your community. Build in a reputation system.” Once the community got started, we need participators to contribute information. “Supporting communities need activities.” People are playing an important role in groundswell because they are the host of Internet. Some people take information and some give. “Activity creates content, which creates traffic and links, which boosts search engine placement, which drives more traffic, and so on.” Some of the creators can be really popular in communities, and they feel good about helping people even though they don’t make money from that. 

    

    When I read about tapping the groundswell with twitter, I got so excited about it. One good thing about twitter is you can. I started to check out twitter everyday when I followed DulceCandy1987. She is a fashion blogger. I check twitter everyday to see if she uploaded any interesting things. Then I found out you can put links of pictures from Instagram, videos from Youtube and other websites. Just because it is so easy to link to anywhere you like, and the sources are so rich, twitter has been a push for the Groundswell. After I followed DulceCandy1987, I found and followed a lot of brands’ twitter, such as H&M and Forever 21. These twitter sites communicate with customers and post new-arrival products. Twitter has been a good tool to bring customers and merchants closer.